What makes a good website?

• Accessible design: Theres little point in having a site that people of all abilities cannot use.
• Clear and simple structure: You must make sure that your site is well thought out and easy to navigate.
• Attractive and imaginative: It must catch peoples' attention to keep them from looking to your competitors.
• Good search engine optimisation: You should focus on your potential clients and their needs and the task becomes much simpler.
• Helpful and informative content: You should aim to inform and befriend your visitors in order that they feel confident in your abilities.

Search Engine Optimisation

A nice looking website is all well and good, but unless potential customers can find it it's not really worth doing in the first place.

Getting good rankings in Google takes time and patience, and you should beware of companies that guarantee you first page listings immediately. SEO is a constantly changing and evolving science but Google has some good guidelines to be followed and some of them are very simple:

• Build a clean website (in terms of the coding, not necessarily your choice of content!)
• Write good content that is unique to you and not regurgitated from somewhere else
• Get some good links to your site